Vendor Partner Program Information
Want to know more about the Reference Book process or the Vendor Partner Program? You've come to the right page. This page is for Walthers vendors, not for consumers or hobby shops.
How to contact us:
If you have any questions, please contact your Buyer or submit an inquiry via the phone number or email address below:
If you have any questions, please contact your Buyer or submit an inquiry via the phone number or email address below:
1-800-877-7171 x7230
vendorinfo@walthers.com
Vendor Partner opportunities:
See below for all the marketing opportunities available to you with Walthers Vendor Partner Program, both in the Reference Book, and outside of the book as well.
Click on the item you are interested in to see more information and download a Vendor Partner Promotional Opportunities Rates & Schedules PDF here.
Note: All opportunities have limited availability and are granted on a first come, first served basis. Program elements may change and/or new ones will become available, please contact us with questions or for the most up to date information.
See below for all the marketing opportunities available to you with Walthers Vendor Partner Program, both in the Reference Book, and outside of the book as well.
Click on the item you are interested in to see more information and download a Vendor Partner Promotional Opportunities Rates & Schedules PDF here.
Note: All opportunities have limited availability and are granted on a first come, first served basis. Program elements may change and/or new ones will become available, please contact us with questions or for the most up to date information.
| WALTHERS VENDOR PARTNER PROGRAM | ||
| WHAT IS THE VENDOR PARTNER PROGRAM? | ||
| The Walthers team has proudly served the model railroad industry for over 85 years and continues to do so today. We strive to provide great representation, service and support to our vendors and customers. As part of this commitment, powerful promotional exposure is provided to all the vendors we carry. The Vendor Partner program is designed for those who would like to amplify exposure and maximize control over their products’ promotional efforts at Walthers. Over our history, we’ve developed a long list of opportunities – some are tried and true, some are brand new this year. The annual Walthers Reference Book, walthers.com, the Walthers Flyer, email marketing programs, show booths, box stuffers and so much more are available to help brands connect with buyers all year ‘round. |
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| HOW DO I BECOME A VENDOR PARTNER? WHAT IS AVAILABLE TO ME, AS A VENDOR PARTNER? |
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To be a Vendor Partner, you must be a Walthers vendor in good standing and
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| REFERENCE BOOK - STANDARD OPPORTUNITIES: | ||
| VENDOR PARTNERS RECEIVE Custom designed listing Listing size is determined by vendor within size limits established by Walthers Listing input and proof approval Use of:
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| COST | $80 per column, $150 Reference Book Development Fee | |
| REFERENCE BOOK - ADDITIONAL OPPORTUNITIES: | ||
| Vendor Partners can maximize their exposure with EXCLUSIVE opportunities and discounted rates: Additional Opportunities: Ability To Expand Listing — $75 per column additional to 2019 listing column count Deluxe Index Listing — $250 Custom Billboard(s) on Sign Page — $250 Front or Back Cover Product Feature* Front Cover — $10,000 Back Cover — $6,500 Product Advertorial 1/4 page — $1,200 1/2 page — $2,000 1 Page — $3,500 Exclusive Opportunities*: Section Intro Sponsorship — $1,250 Getting Started Section Sponsorship — $1,500 Coupon Sponsorship – call for more information *Limited availability, first come, first serve. [For all Vendor Partner and Non Vendor Partner available opportunities and rates, click here] |
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EXCLUSIVE Digital Promotion Packages, including:
For Digital Promotion Package information and rates, please contact us. |
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| YEAR-ROUND MARKETING OPPORTUNITIES: | ||
| FREE logo on walthers.com | ||
| FREE video posting on walthers.com | ||
| FREE Product rotation in Partner Spotlight on walthers.com front page | ||
| ACCESS to Walthers promotional opportunities, at discounted rates | ||
Opportunities in the Reference Books:
Deluxe index
Make your product line stand out in Walthers Reference Books with these dynamic listings. The most-read section of every Reference Book, modelers and dealers use the index daily to quickly find what they need. Deluxe Index Listings feature a color logo, background tint for easy spotting and include three new product and/or brand name listings.
Deluxe index
Make your product line stand out in Walthers Reference Books with these dynamic listings. The most-read section of every Reference Book, modelers and dealers use the index daily to quickly find what they need. Deluxe Index Listings feature a color logo, background tint for easy spotting and include three new product and/or brand name listings.
AdvertorialsCombine the authoritative information of articles with the pizzazz of advertising! You can showcase product features and benefits with additional photos, close-ups of details, drawings, diagrams, testimonials and prototype and historical information. Your advertorial is sure to generate interest in your product!
Section Intros - Exclusively Available to Vendor PartnersSection intros give readers a practical, how-to pictorial with tips and techniques for using
your product. Simply provide a full-color photo that relates to the section, showing your
finished products in a layout, module or diorama scene and include basic caption information. Most products are excellent subjects for this special showcase, and modelers love these larger format photos that inspire them to add your products to their layouts.
Covers - Exclusively Available to Vendor PartnersTurn the spotlight on your products by featuring them on a front or back cover. And, readers can find out more about your featured models and where to find your listings with the "On the Cover" info inside.
Custom HO Scale Billboard on Reference Book Sign Sheet Insert - Exclusively Available to Vendor PartnersOur easy-to-use billboards have been a staple for years, and modelers look forward to each year's new set. They're a great way to get your name front and center on customers' layouts as they display the colorful, business-card-sized advertisements in prominent places. They'll also be seen by thousands of modelers paging through the Reference Book.
'Getting Started' Section Sponsorship - Exclusively Available to Vendor Partners
We believe it's our obligation to serve and support those who have been modeling for years and to help newcomers find success with this fine hobby of ours. This content will help guide newcomers as they get started. Limited sponsorship opportunities are available - call us to learn more.
We believe it's our obligation to serve and support those who have been modeling for years and to help newcomers find success with this fine hobby of ours. This content will help guide newcomers as they get started. Limited sponsorship opportunities are available - call us to learn more.
Coupon insert opportunityDrive product purchase through a coupon inserted in the Reference Book. Call us to learn more about pricing and redemption requirements.
Sponsored Category Content Publishing Opportunity
Provide category content to us, we will publish with attribution and format for the book, web and your own use. Call for more information.
Provide category content to us, we will publish with attribution and format for the book, web and your own use. Call for more information.
Opportunities in Web and Electronic Communications:
12-month Dedicated Custom Web PageOur digital artists will create a page on Walthers.com for your brand. We'll also provide you a dedicated url (for example: www.walthers.com/yourbrand) that's easy to remember and share on other social media.
Featured Product in a Consumer EmailDisplay a product of your choice in the Featured Products section of Walthers E-Update or other promotional email, complete with headline and a link to purchase it on Walthers.com. (Appears in one email newsletter only. May purchase multiples for recurring placement.)
Featured Product in a Dealer EmailA product of your choice is displayed in the Walthers Shop Talk email with a short description and a link to purchase it on Walthers.com. (Appears in one email newsletter only. May purchase multiples for recurring placement.)
Dedicated Promotional Email
Our digital artists will create an email specific
to your product or message and mail it to our
special promotion email list or an agreed upon custom list.
Our digital artists will create an email specific
to your product or message and mail it to our
special promotion email list or an agreed upon custom list.
Creation of Video and Posting to Walthers Video Library
Our digital artists will produce a video specific to your product or message, and host it on Walthers.com video page and Walthers YouTube channel.
The video will remain active as long as Walthers continues to carry the product.
Social Media
Leveraging the power of social media is something every business should be doing and with Walthers you gain direct social access to our incredible audience of model railroaders of every scale, era, and road name. This opportunity includes Facebook, Google Plus, Twitter, and more added constantly.
Opportunities in WALTHERS Flyer:
Cover Product FeatureFeature your products prominently on either the front or back cover of the monthly sale Flyer. Purchase a cover, and you'll automatically get an "On the Cover" listing inside.
Table of Contents FeatureThe first place customers look for information is also the most premium placement, aside from our covers. With a listing in our Table of Contents, you'll have an immediate showcase for your item listed inside.
Flyer Featured Product Listing
The Walthers Flyer is an excellent opportunity to stand out in print. A featured product listing includes additional visibility with detail, photo and location enhancements. Get excellent product visibility at a fraction of the investment with a full page ad or cover.
Blow-In Card Insertion (card supplied by vendor)
With a Blow-In Card in our Walthers Flyer, you'll get the same opportunity for exposure and you aren't limited to a particular product section. The content is entirely up to you; however, Walthers must approve it.
With a Blow-In Card in our Walthers Flyer, you'll get the same opportunity for exposure and you aren't limited to a particular product section. The content is entirely up to you; however, Walthers must approve it.
Additional Marketing Opportunities:
Order Stuffers - Exclusively Available to Vendor Partners
Get your message to active Walthers customers quickly and affordably with box stuffers. Easily customized for any occasion, it's a great way to alert customers about special sales, new products, upcoming events and much more. You can also target dealers, consumers or both for maximum impact, and tie in your stuffer with other Vendor Partner opportunities.
Get your message to active Walthers customers quickly and affordably with box stuffers. Easily customized for any occasion, it's a great way to alert customers about special sales, new products, upcoming events and much more. You can also target dealers, consumers or both for maximum impact, and tie in your stuffer with other Vendor Partner opportunities.
Information Deadlines:
For information deadlines please view our Vendor Partner Promotional Opportunities Rates & Schedules PDF.
Walthers retains the right to edit submitted materials for content, grammar and length, design and produce layouts, determine suitability of images and set page placement in accordance with our publication standards.
Note: All opportunities have limited availability and are granted on a first come, first served basis. Program elements may change and/or new ones will become available, please contact us with questions or for the most up to date information.
Walthers retains the right to edit submitted materials for content, grammar and length, design and produce layouts, determine suitability of images and set page placement in accordance with our publication standards.
Note: All opportunities have limited availability and are granted on a first come, first served basis. Program elements may change and/or new ones will become available, please contact us with questions or for the most up to date information.
Image Specifications, New Item Protocol
Help us help you!
In order to most effectively and efficiently promote your products, we ask that you supply us with information using our New Item and Image Protocol found here.
In order to most effectively and efficiently promote your products, we ask that you supply us with information using our New Item and Image Protocol found here.