If you have any questions, please contact your Buyer or submit an inquiry via the phone number or email address below:
See below for all the marketing opportunities available to you with Walthers Vendor Partner Program, both in the Reference Book, and outside of the book as well.
Click on the item you are interested in to see more information and download a Vendor Partner Promotional Opportunities Rates & Schedules PDF here.
|WALTHERS VENDOR PARTNER PROGRAM|
|WHAT IS THE VENDOR PARTNER PROGRAM?|
|The Walthers team has proudly served the model railroad industry for over 85 years and continues to do so today. We strive to provide great representation, service and support to our vendors and customers. As part of this commitment, powerful promotional exposure is provided to all the vendors we carry.
The Vendor Partner program is designed for those who would like to amplify exposure and maximize control over their products’ promotional efforts at Walthers.
Over our history, we’ve developed a long list of opportunities – some are tried and true, some are brand new this year. The annual Walthers Reference Book, walthers.com, the Walthers Flyer, email marketing programs, show booths, box stuffers and so much more are available to help brands connect with buyers all year ‘round.
In 2019, the Reference Book will be published in both print and digital versions! This offers customers the opportunity to get great resource content in the formats they will enjoy most. It provides new opportunities for Walthers vendors, too!
|HOW DO I BECOME A VENDOR PARTNER?
WHAT IS AVAILABLE TO ME, AS A VENDOR PARTNER?
|To be a Vendor Partner, you must be a Walthers vendor in good standing and
|REFERENCE BOOK - STANDARD OPPORTUNITIES:|
|VENDOR PARTNERS RECEIVE
Custom designed listing
Listing size is determined by vendor within size limits established by Walthers
Listing input and proof approval
|COST||$80 per column, $150 Reference Book Development Fee|
|REFERENCE BOOK - ADDITIONAL OPPORTUNITIES:|
|Vendor Partners can maximize their exposure with EXCLUSIVE opportunities and discounted rates:
Ability To Expand Listing — $75 per column additional to 2018 listing column count
Deluxe Index Listing — $250
Custom Billboard(s) on Sign Page — $250
Front or Back Cover Product Feature*
Front Cover — $10,000
Back Cover — $6,500
1/4 page — $1,200
1/2 page — $2,000
1 Page — $3,500
Section Intro Sponsorship — $1,250
Getting Started Section Sponsorship — $1,500
Coupon Sponsorship – call for more information
Digital Reference Book
*Limited availability, first come, first serve.
[For all Vendor Partner and Non Vendor Partner available opportunities and rates, click here]
|NEW: EXCLUSIVE Digital Promotion Packages, including:
For Digital Promotion Package information and rates, click here.
|YEAR-ROUND MARKETING OPPORTUNITIES:|
|FREE logo on walthers.com|
|FREE video posting on walthers.com|
|FREE Product rotation in Partner Spotlight on walthers.com front page|
|ACCESS to Walthers promotional opportunities, at discounted rates|
Make your product line stand out in Walthers Reference Books with these dynamic listings. The most-read section of every Reference Book, modelers and dealers use the index daily to quickly find what they need. Deluxe Index Listings feature a color logo, background tint for easy spotting and include three new product and/or brand name listings.
Combine the authoritative information of articles with the pizzazz of advertising! You can showcase product features and benefits with additional photos, close-ups of details, drawings, diagrams, testimonials and prototype and historical information. Your advertorial is sure to generate interest in your product!
Section intros give readers a practical, how-to pictorial with tips and techniques for using
your product. Simply provide a full-color photo that relates to the section, showing your
finished products in a layout, module or diorama scene and include basic caption information. Most products are excellent subjects for this special showcase, and modelers love these larger format photos that inspire them to add your products to their layouts.
Turn the spotlight on your products by featuring them on a front or back cover. And, readers can find out more about your featured models and where to find your listings with the "On the Cover" info inside.
Our easy-to-use billboards have been a staple for years, and modelers look forward to each year's new set. They're a great way to get your name front and center on customers' layouts as they display the colorful, business-card-sized advertisements in prominent places. They'll also be seen by thousands of modelers paging through the Reference Book.
We believe it's our obligation to serve and support those who have been modeling for years and to help newcomers find success with this fine hobby of ours. This content will help guide newcomers as they get started. Limited sponsorship opportunities are available - call us to learn more.
Drive product purchase through a coupon inserted in the Reference Book. Call us to learn more about pricing and redemption requirements.
Provide category content to us, we will publish with attribution and format for the book, web and your own use. Call for more information.
Our digital artists will create a page on Walthers.com for your brand. We'll also provide you a dedicated url (for example: www.walthers.com/yourbrand) that's easy to remember and share on other social media.
Display a product of your choice in the Featured Products section of Walthers E-Update (circulation over 50,000) or other promotional email, complete with headline and a link to purchase it on Walthers.com. (Appears in one email newsletter only. May purchase multiples for recurring placement.)
A product of your choice is displayed in the Walthers Shop Talk email (reaches close to 2,000 dealers) with a short description and a link to purchase it on Walthers.com. (Appears in one email newsletter only. May purchase multiples for recurring placement.)
Our digital artists will create an email specific
to your product or message and mail it to our
special promotion email list or an agreed upon custom list.
Creation of Video and Posting to Walthers Video Library
Our digital artists will produce a video specific to your product or message, and host it on Walthers.com video page and Walthers YouTube channel.
The video will remain active as long as Walthers continues to carry the product.
NEW! Social Media
Leveraging the power of social media is something every business should be doing and with Walthers you gain direct social access to our incredible audience of model railroaders of every scale, era, and road name. This opportunity includes Facebook, Google Plus, Twitter, and more added constantly.
Feature your products prominently on either the front or back cover of the monthly sale Flyer. Purchase a cover, and you'll automatically get an "On the Cover" listing inside.
The first place customers look for information is also the most premium placement, aside from our covers. With a listing in our Table of Contents, you'll have an immediate showcase for your item listed inside.
Flyer Featured Product Listing
The Walthers Flyer is an excellent opportunity to stand out in print. A featured product listing includes additional visibility with detail, photo and location enhancements. Get excellent product visibility at a fraction of the investment with a full page ad or cover.
With a Blow-In Card in our Walthers Flyer, you'll get the same opportunity for exposure and you aren't limited to a particular product section. The content is entirely up to you; however, Walthers must approve it.
Get your message to active Walthers customers quickly and affordably with box stuffers. Easily customized for any occasion, it's a great way to alert customers about special sales, new products, upcoming events and much more. You can also target dealers, consumers or both for maximum impact, and tie in your stuffer with other Vendor Partner opportunities.
*All opportunities have limited availability and are granted on a first come, first serve basis.
All enhancement opportunities are filled on a first-come, first-served basis. Walthers retains the right to edit submitted materials for content, grammar and length, design and produce layouts, determine suitability of images and set page placement in accordance with our publication standards.
Program elements may change as we are always creating new opportunities. Contact us to learn more - we are here to help!
In order to most effectively and efficiently promote your products, we ask that you supply us with information using our New Item and Image Protocol found here.